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What’s included in your career branding consultation?
Personal career branding is for those who know their goals but struggle to showcase their strengths effectively. During our consultation, we’ll explore increasing your visibility and accelerating career growth or client acquisition.
Assessment and Priority Setting
Together, we assess your goals, challenges, and unique strengths. We review successful personal branding examples and craft a tailored strategy that empowers you to stand out and confidently reach your ambitions.
Apps and Social Media
We’ll optimise your LinkedIn, resume, social media, and website so you can easily manage them and stand out to recruiters and clients. We’ll cover posting and promotion strategies to strengthen your online reputation and help you make a lasting impression.
Networking — where to start?
We’ll organise a plan of events and meetings to help you reach your goals. Discover how to build meaningful connections and network effectively on LinkedIn.
Visual Identity
We apply neuromarketing and behavioural neuroscience to create a simple, memorable visual identity for your career brand.
Systematic Implementation
We’ll create a personal branding strategy for you and give you the tools to confidently manage and grow your brand on your own, without needing constant help from specialists.
One click to a successful career and new clients!
Book a consultation
Very systemic approach to your personal brand
A solid personal brand is your competitive edge during crises, ensuring a consistently high income. The solution frees you from the constant need to seek investors for funding, clients for sales, and recruiters for career advancement.
You need this consultation, if you are...
Building a corporate career
The one who will become the CEO of a Fortune 500 corporation.
You’ll attract recruiters with amazing offers, accelerate your career growth, and work only on impactful projects.
You’ll attract recruiters with amazing offers, accelerate your career growth, and work only on impactful projects.
Bold Entrepreneur
The one who will outshine Elon Musk.
You will consistently attract clients and investors, significantly increasing your revenue. In the future, you can reduce your marketing expenses while enhancing trust in your business.
You will consistently attract clients and investors, significantly increasing your revenue. In the future, you can reduce your marketing expenses while enhancing trust in your business.
You run an expert blog
The one who will have 1 million subscribers.
You’ll gain a fresh perspective on content creation and organic audience engagement, allowing you to grow your social media presence without additional expenses.
You’ll gain a fresh perspective on content creation and organic audience engagement, allowing you to grow your social media presence without additional expenses.
What does the consultation includes?
Do you feel like it’s finally time to speak up — but without relying on clichés, fake “expert” posts, or endless, empty stories? I’ll help you build a career strategy that’s grounded in authenticity, science-based methods, and self-respect. This isn’t about “personal brand hype.” We’ll turn your experience into a system that works for you — in your resume, social media, LinkedIn, negotiations, and within your team.
💡 What’s Included
📌 After payment, you’ll get access to a private chat with materials and a short questionnaire to help me understand your story, goals, and current challenges.
📞 We’ll go over your answers in a 20-minute call so I can prepare effectively.
Then I’ll spend a week analyzing your social media, public presence, resume, or business setup — and create a strategy tailored to your goals.
🕯️ Consultation format — 1,5 hours (online). The session is fully recorded by AI. Afterward, you’ll receive a transcript and a clear summary of all ideas, recommendations, and tools — so you can revisit them anytime.
🧠 What We’ll Cover:
Part 1 (30–60 min)
Part 2 (30–60 min):
We’ll dive into your specific challenge — whether it’s prepping for a big moment, starting a new role, recovering from burnout, changing direction, or launching a new product.
💡 What’s Included
📌 After payment, you’ll get access to a private chat with materials and a short questionnaire to help me understand your story, goals, and current challenges.
📞 We’ll go over your answers in a 20-minute call so I can prepare effectively.
Then I’ll spend a week analyzing your social media, public presence, resume, or business setup — and create a strategy tailored to your goals.
🕯️ Consultation format — 1,5 hours (online). The session is fully recorded by AI. Afterward, you’ll receive a transcript and a clear summary of all ideas, recommendations, and tools — so you can revisit them anytime.
🧠 What We’ll Cover:
Part 1 (30–60 min)
- Your strategic positioning: what makes you stand out, and how to present it with confidence
- Social media, resume, or business profile review + feedback
- Science-based tools and frameworks to strengthen your expertise, influence, and career stability
- Authenticity as a strategy: how to speak your truth — with purpose
- A plan to grow your network and visibility: who to talk to, where to show up
- Handy apps for quick visual content (if relevant)
Part 2 (30–60 min):
We’ll dive into your specific challenge — whether it’s prepping for a big moment, starting a new role, recovering from burnout, changing direction, or launching a new product.
Ready to start or have questions?
Book a free 15-minute session.
We’ll clarify your goals and challenges, get to know each other, identify key growth areas and talk through how we can work together.
We’ll clarify your goals and challenges, get to know each other, identify key growth areas and talk through how we can work together.
By clicking the button, you accept the Privacy Statement
Hi, I am Uliana Rybina
I share practical advice on developing a personal brand to achieve financial success. Throughout my life, I have operated at the intersection of science
and business, and I am currently pursuing a master's degree in innovation.
At the same time, I am building a career in innovation and strategic
business development while actively growing my blog.
Establishing a strong personal brand has allowed me to double my
salary and receive 3 promotions in 2 years. My LinkedIn profile is set
up so that each week, I receive offers from 2-3 recruiters, and I focus
on doing what I truly enjoy at work. All of this is a direct result of
a strong personal brand.
and business, and I am currently pursuing a master's degree in innovation.
At the same time, I am building a career in innovation and strategic
business development while actively growing my blog.
Establishing a strong personal brand has allowed me to double my
salary and receive 3 promotions in 2 years. My LinkedIn profile is set
up so that each week, I receive offers from 2-3 recruiters, and I focus
on doing what I truly enjoy at work. All of this is a direct result of
a strong personal brand.
- Hi, I am Uliana RybinaI share practical advice on developing a personal brand to achieve financial success. Throughout my life, I have operated at the intersection of science and business, and I am currently pursuing a master's degree in innovation. At the same time, I am building a career in innovation and strategic business development while actively growing my blog.
Establishing a strong personal brand has allowed me to double my salary and receive 3 promotions in 2 years. My LinkedIn profile is set up so that each week, I receive offers from 2-3 recruiters, and I focus on doing what I truly enjoy at work. All of this is a direct result of a strong personal brand.
I enjoy creating systems and processes, and I apply this approach to everything, including your career brand. After working with me, you will be equipped to maintain your visibility in the job market and with clients independently. This is not just talk—check out the testimonials from my consultation participants below.
Scientific methods I rely on
Sourse: Mark Savickas (2005). The theory and practice of career construction.
This approach views a career as a narrative—we "construct" the path based on internal values, roles, and personal history. I use the Savickas interview model, adapting it for career turning points, repositioning, and personal rebranding.
This approach views a career as a narrative—we "construct" the path based on internal values, roles, and personal history. I use the Savickas interview model, adapting it for career turning points, repositioning, and personal rebranding.
Sourse: Jay B. Barney (1991), David J. Teece (1997).
I apply corporate strategies to personal branding: we define your unique and replicable value and develop adaptability to grow in a fast-changing world.
I apply corporate strategies to personal branding: we define your unique and replicable value and develop adaptability to grow in a fast-changing world.
Sourse: Erving Goffman (1959). The Presentation of Self in Everyday Life.
A classic in sociology and psychology that explains how people shape impressions of themselves. In practice, it's a tool for managing perception in social media, resumes, negotiations, and public speaking.
A classic in sociology and psychology that explains how people shape impressions of themselves. In practice, it's a tool for managing perception in social media, resumes, negotiations, and public speaking.
Sourse: Jim Collins, Good to Great (2001).
One of the main ideas in Jim Collins’s work is that greatness is achieved not through chaos or talent, but through discipline, clarity, and strategic choice. I adapt his ideas for career coaching and personal branding development.
One of the main ideas in Jim Collins’s work is that greatness is achieved not through chaos or talent, but through discipline, clarity, and strategic choice. I adapt his ideas for career coaching and personal branding development.
+ 8 additional scientific methods
- HoursTotal time of individual consultations.300+
- CountriesClients from Russia, CIS countries, Greece, the United Kingdom, Austria, Belgium, Germany, Israel, Italy, Spain, Cyprus, the Netherlands, Norway, UAE, USA, Turkey, Switzerland.25
2018 — 2020
Education
Physics and Mathematics Lyceum.
Work Experience
Earned my first money selling advertising on Instagram.
Physics and Mathematics Lyceum.
Work Experience
Earned my first money selling advertising on Instagram.
2020 — 2021
Education
Biotechnology Lyceum and participation in Olympiads.
Work Experience
SMM and Community Lead at an EdTech startup, where I managed a team of 4 content creators.
Biotechnology Lyceum and participation in Olympiads.
Work Experience
SMM and Community Lead at an EdTech startup, where I managed a team of 4 content creators.
2022 — 2025
Education
Bachelor of Science — Behavioural Neuroscience.
Master of Science — Innovation Sciences.
Work Experience
Consulting companies on organizational development, strategic business development, and innovation.
Personal consulting on career branding.
Consulting for startups on product development and attracting investors.
Rapid career advancement from intern in processes/IT and business planner to Digital Transformation Specialist in a Fortune 500 company within 2 years.
Bachelor of Science — Behavioural Neuroscience.
Master of Science — Innovation Sciences.
Work Experience
Consulting companies on organizational development, strategic business development, and innovation.
Personal consulting on career branding.
Consulting for startups on product development and attracting investors.
Rapid career advancement from intern in processes/IT and business planner to Digital Transformation Specialist in a Fortune 500 company within 2 years.
Testimonials
Book a free 15-minute session.
We’ll explore your goals and challenges, and get to know each other. Identify key growth directions. Discuss how our work together will look.
By clicking the button, you accept the Privacy Statement
Closed Channel with Materials
80 56 €
✔ Access a channel featuring updated ideas for developing professional social networks (LinkedIn, Instagram, ArtStation, Telegram, YouTube, Fiverr, etc.).
✔ An article on personal career branding and its systematic approach to life and work.
✔ An article on why work in finance or IT is unnecessary to achieve financial success.
✔ An article on recruiter behaviour when analysing resumes (from recruiters themselves!).
✔ An article on effectively packaging your LinkedIn account to attract recruiters.
✔ An article with AI tools and applications for designing, formatting, and creating content for professional social networks.
✔ Analysis of various LinkedIn and HeadHunter accounts.
✔ Review of different resumes.
✔ Insights into updated algorithms.
✔ Curated examples of successful resumes, networking messages, and communication styles for rapid career growth.
Reserve your spot in the channel
Consultation
8 SPOTS PER MONTH
8 SPOTS PER MONTH
600 400 €
✔ All materials from the channel on professional social networks.
✔ Audit your career brand, including strategy and positioning analysis.
✔ Evaluation of your resume or business request.
✔ Systematization of work tasks or business processes you wish to delegate or develop.
✔ Guidelines for using applications and AI for visual career branding.
✔ Exploration of scientific tools necessary for career or business growth.
✔ Instructions for leveraging social media for promotion or client acquisition.
✔ Integration of authenticity into your professional style.
✔ A strategic plan for meetings, networking opportunities, and events to advance your career or attract clients.
✔ A comprehensive plan for implementing your career brand.
Sign up for a consultation
1-Month Support & Implementation
2 SPOTS PER MONTH
2 SPOTS PER MONTH
1200 900 €
✔ All materials from the channel on professional social networks.
✔ Comprehensive materials and services provided during the consultation.
✔ A 30-day support program during which we will fully develop your professional social networks, establish a funnel for recruiters or clients, position you as an expert, and expand your influential network.
✔ Creation of a visual career brand.
✔ Training on how to maintain your career brand systematically in the future, eliminating the need for additional specialists.
Sign up for support
FAQ
After payment, you will receive access to a chat with materials and a questionnaire that needs to be completed. We will discuss this for 20 minutes during a call, after which I will take a week to analyse your social media and develop a tailored strategy.
The consultation lasts 1.5 hours and will be fully recorded and structured using AI, allowing you to refer back to it at any time. During the consultation, we will finalise our strategy and begin step-by-step implementation. You can read more about the consultation here.
Week 1
We will focus on your social media's visual aspects and design according to the strategy, exploring critical applications, techniques, and life hacks.
Week 2
We will address business processes or your resume and draft compelling cover letters.
Week 3
We will concentrate on networking, crafting messages for recruiters and potential clients, reaching out to key figures, and participating in events and meetings. Additionally, we will explore effective behavioural strategies in the corporate environment.
Week 4
We will work on your specific request.
The consultation lasts 1.5 hours and will be fully recorded and structured using AI, allowing you to refer back to it at any time. During the consultation, we will finalise our strategy and begin step-by-step implementation. You can read more about the consultation here.
Week 1
We will focus on your social media's visual aspects and design according to the strategy, exploring critical applications, techniques, and life hacks.
Week 2
We will address business processes or your resume and draft compelling cover letters.
Week 3
We will concentrate on networking, crafting messages for recruiters and potential clients, reaching out to key figures, and participating in events and meetings. Additionally, we will explore effective behavioural strategies in the corporate environment.
Week 4
We will work on your specific request.
Yes. The earlier you establish effective professional branding, the more career opportunities will open up.
Yes. If you have a request or desire to change careers, start developing personal services, or advance in your current role, this consultation is for you. We will learn how to be visible to key decision-makers regarding your promotion or the sale of your services.
Yes. We will work on making you visible to investors and clients. I also provide consultations on optimising business processes within a company.
Yes. We will focus on using social media to sell services and increase your hourly rate.
During the consultation, we will focus on formulating your authenticity and promoting it on social media. While we don’t choose careers during our consultation, we refine them and incorporate authenticity into the corporate environment, and we can work on selling personal services that you will genuinely enjoy.
Yes.
With love for your career